You must be passionate about making a difference in primary school education. You must have a growth mindset, time to embed the programme, and aligned values. We provide the rest, from comprehensive training to all the necessary equipment and ongoing support.

All Swim:ED training is conducted both online and in person. It covers everything from lead generation, sales, programme setup and takedown, quality assurance, health and safety, risk management, recruitment guidance, customer care, and much more, ensuring you are fully prepared to deliver exceptional swimming lessons.

Beyond initial training, you’ll receive continuous support through marketing materials, operational guides, templates, resources, video guides, community events and direct access to our expert team. We’re here to help you succeed every step of the way.

Absolutely! Swim:ED is designed to complement and enhance your current services in the primary education sector. It’s a great way to expand your offering, increase your business’s visibility and boost profitability.

We train and advise Swim:ED partners on our proven delivery model, which has the most significant impact on children and enhances delivery partners’ productivity and efficiency.

Swim:ED partners should see a significant increase in revenue. With high demand and efficient operations, each pool can add over £90,000 annually to your revenue.

Yes, territories are allocated to maximise impact and minimise overlap. Contact us to find out about available regions and how you can secure your exclusive area.

Swim:ED is unique for delivery partners because it provides a complete solution for organisations that want to establish and deliver a successful swimming educational programme for schools in your local community. From over 80 items of equipment, key health and safety documents (including a detailed PSOP), resources, templates, how-to guides, training, continual support, and the Swim:ED portal that houses our assessment, reporting and quality assurance platform. We’ve even created positive relationships with key industry bodies to help shape the future of swimming and water safety education.

An initial investment of £19,950 plus VAT is required to become a Swim:ED partner. We can offer various options to support your investment thanks to our partnership with Swoop.

Once you start delivering Swim:ED, a monthly investment of just £295 covers continuous support. The partnership has no royalty fees or contract renewal fees, and you benefit from free team training.

When you sign up, it typically takes about two to three months to launch your first Swim:ED programme, allowing for training, marketing and sales to schools, and equipment collection.

Absolutely! We encourage potential delivery partners to visit an active Swim:ED site. This visit can be arranged to give you a firsthand look at how our programme operates and its impact.

Swim:ED partners receive extensive training covering everything from programme setup and delivery to marketing, sales, customer care and technical support. Ongoing support is provided through regular updates and events, a dedicated account manager, and access to our partner portal.

Success is measured through children’s progress reports, feedback from schools, and the achievement of key indicators such as student swimming proficiency and water safety skills.

Our team provides continuous support through training, troubleshooting, how-to guides, resources, and on-site visits if necessary. We ensure we are always on hand for every partner to successfully implement and run the Swim:ED programme.

Swim:ED is not a franchise. It is delivered under your brand through a white-labelled agreement, seamlessly integrating it into your existing offerings without compromising your brand identity. Your brand matters, and we want your organisation to impact your local community while improving and growing your business.